The health wine industry is mainly embodied in two aspects and gifts in the selling point of the building, and the function of demand is too onefold, industry enterprises should learn from the successful experience of beverage, health care products and cosmetics enterprises, explore the psychological needs of consumers, do further subdivision of health wine products. 
Combined with the concept of modern health consumption, the following 12 kinds of products are extracted. 1, 2, 3 Stomach Qi regulating blood fat, regulating blood sugar 4, delaying aging and improving memory 6, 5, 7 improve eyesight promoting lead discharge qingyanlihou 9, 8, 10, 11, regulating blood pressure, improve sleep, fatigue 12, improve osteoporosis, health wine enterprises in more than twelve sets of focusing function in 1 - 2 selling points, fine do through, rely on the sketch class to occupy different segments of the blue ocean.