A normal competitive market usually has about 10 comparable brands to segment different segments of the market. The top three brand sales volume is not more than 30%, the industry leader in brand awareness and reputation and customer loyalty have a good reputation. The entry of foreign competing products and challenges will encounter high barriers. 
By this measure, China's health wine market does not have such market characteristics. As the wine industry's largest enterprises, sales Yiqijuechen, 3 billion sales to many enterprises far behind. Second to tenth corporate income are hovering around 300 million yuan, and the home corner, did not form a nationwide market share. Even if our customer loyalty is still a lot of room for growth. 100ml bottle of wine accounted for 70% of total revenue, gift sales obstructed, fresh wine is always a pain. From this perspective, there is a great distance away from our national brand. 
From the degree of competition, industry upstart gold wine, white wine with less than two years, relying on advertising bombardment, property investment, super group purchase in health wine is very conventional manipulation, quickly most of the industry brand behind, and successful positioning in the 100-300 yuan gift market, far higher than the industry sales the first brand of wine, the miracle is a layman, Shi Yuzhu financial strength, the halo effect of melatonin and other factors, but the low level veteran health wine companies still holds the market competition, and the resulting lack of strong, dare to face cross at the brand, and it is a big pain for. 
It can be concluded that the health wine industry, the more than and 400 companies which do not have a real sense of the national brand. And just like a golden wine, platinum wine brand is only a small gift line and the overwhelming advertising offensive can quickly surpass the vast majority of traditional health wine business. This is the health wine industry competition is not high and the consequences.